Soft Electronics

The golden era of industrial design that revolutionized home appliances.

The fascinating world of product design that emerged between the 1960s and 1980s symbolized the birth of a new age and human behav- ior. From coffee grinders to fondue sets to hairdryers, each home appliance was intended to help in the daily household routines-but they were also masterpieces of style.
Based on Jaro Gielens's collection, one of the largest in the world, Soft Electronics explores a nostalgic and unique set of prod- ucts from a very distinct time for design. Each object possesses a sense of longevity, quality, and innovation-one that has been hard to match since manufacturing was moved overseas and planned obsolescence redefined our relationship with electronic goods. Soft Electronics pays homage to an iconic era of design.