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    Hersteller: Pearson Academic

    Marketing Management von Kotler, Phil T.

    The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:

     

    · A structure designed specifically to fit the way the course is taught in Europe.

    · Fresh European examples which make students feel at home.

    · The inclusion of the work of prominent European academics. 

    · A focus on the digital challenges for marketers.

    · An emphasis on the importance of creative thinking and its contribution to marketing practice.

    · New in-depth case studies, each of which integrates one of the major parts in the book. 

     

    This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

     

    A key text for both undergraduate and postgraduate marketing programmes.


    Autor Kotler, Phil T. / Keller, Kevin Lane / Goodman, Malcolm / Brady, Mairead / Hansen, Torben
    Verlag Pearson Academic
    Einband Fester Einband
    Erscheinungsjahr 2019
    Seitenangabe 840 S.
    Meldetext Versandbereit innert 24 Stunden
    Ausgabekennzeichen Englisch
    Masse H28.4 cm x B22.0 cm x D3.8 cm 1'938 g
    Coverlag Pearson Import Trade (Imprint/Brand)
    Auflage 4. A.
    Reihe Pearson
    Verlagsartikelnummer 24844PED
    Gewicht 1938
    ISBN 978-1-292-24844-8
    Fester Einband
    Versandbereit innert 24 Stunden
    978-1-292-24844-8
    Fr. 85.90
    Unsere Bestellmengen-Rabatte
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