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Brand Vision (eBook)

The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

This book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy.

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.

Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.

The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

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Ab CHF 20.25

How Organizations Can Make the Most of Online Learning

In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future. Online learning has the potential to change an organization's culture and performance - if the organization employs technology in the right ways. In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future. In this book, Dr. Guralnick describes the current world of online learning, lays out his vision of the future, and discusses how organizations can make the best use of technology to improve job performance, including how to best combine the work and skills of an organization's internal team and outside consultants and vendors. Too much online learning today focuses on memorizing information. HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING shifts this paradigm to focus on learning key skills that are meaningful to an employee and relevant to their work. Organizations will learn how to create and deliver online learning and performance experiences that can take their employees' performance to the next level.

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CHF 36.90

How Organizations Can Make the Most of Online Learning (eBook)

In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future.

Online learning has the potential to change an organization's culture and performance - if the organization employs technology in the right ways. In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future.

In this book, Dr. Guralnick describes the current world of online learning, lays out his vision of the future, and discusses how organizations can make the best use of technology to improve job performance, including how to best combine the work and skills of an organization's internal team and outside consultants and vendors.

Too much online learning today focuses on memorizing information. HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING shifts this paradigm to focus on learning key skills that are meaningful to an employee and relevant to their work. Organizations will learn how to create and deliver online learning and performance experiences that can take their employees' performance to the next level.

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Ab CHF 20.25

When Business Kills (eBook)

The Emerging Crime of Corporate Manslaughter

This book aims to explain in clear, accessible language, the approach taken by government to corporate offending resulting in a fatality in both the United Kingdom and the United States. The key provisions of the statutory offense of corporate manslaughter, introduced into the United King­dom in 2008, are examined, and set in context through a consideration of their relationship with prosecution for fatalities at work via the Health and Safety at Work etc Act 1974. Further contextualization is made through comparison with the current position in the United States, highlighting both similarities and differences in approach to occupational fatalities. The range of potential penalties is discussed with particular focus on the sentencing guidelines that apply after February 2016. Concluded corporate homicide cases are reviewed in order to assess the current regime in terms of financial penalties and to shine light on the evolving approach of the prosecuting authorities and the courts to these offenses.

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Ab CHF 15.90
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